The culture of the «magic of thought» was natural continuation of polytheist religious attitude which sought to regulate the individual world and the world of interhuman interactions through the relation to the absolutized sources of our desires. As soon as the culture of the military aristocracy has developed the principles of unity for the intertribal union, as Homer shows us in the argumentative prosopopoeia of his epos, this culture couldn’t rely more on the motive of fear for punishment for a desirable exit from this union. It was necessary to overcome effects of the totemist identification and to find the horizons of new positive values to reproduce the collective relations at a qualitatively other level. That`s why the metaphysics offers an idea of good and the principle of infinite improvement proceeding from the stimulations` inversion, following which an effect of the most intensive internal movements of the reactive consciousness, namely – the sacrificial love to a partner in arms is alienated and objectified in the idea of good. The Platon’s metaphysics opened resources of a theoretical prosopopoeia in the culture when the sphere of the absolutized sources of our desires ceased to form the basis for the certifying motivation for individual and collective actions. The philosophical culture starts developing rules of perception, of thinking and of acting for the emancipated reactive consciousnesses objectifying effects of internal feeling` discharges in blind orientations of our world understanding. The price of this objectivation is a neutralization of the judgment about objectivity and a production of cogitative and behavioural reflexes that is expressed in an exception of poets from the ideal state.

Magics of thought, polytheism, metaphysics, good, sacrifice